Ashi Sijaria
Growth-Fueled Digital Strategist for Ambitious Brands
I build made-for-you growth systems that are hands-on, detail-obsessed, and zero copy-paste.
How I Help (No Fluff)
Made-for-You Growth with frameworks that scale & strategies that fit.
Performance Marketing
Meta Ads, Google Ads, Programmatic, Amazon Ads
Creative strategy with testing DNA
ICP, Angles, Hooks, Formats, LP Hypothesis, A/B
Full-funnel analytics
GTM, Google Analytics, Data Studio, Firebase, Appsflyer
Launch & Scale sprints
(Diagnose → Pilot → Roll-out), with weekly founder check-ins
WORK
OLX Autos
Brief: Lift brand + drive qualified appointments
What I did: Consolidated media, dialled in creative, IPL Sponsorship, Ind vs NZ ODI Sponsorship, dynamic creatives during IPL, introduced smarter measurement
Outcome (highlights):
- +15% awareness
- +31% consideration
- 20% higher organic appointment rate
Brief: Hit CPA/CPB targets while scaling budgets.
What I did: Structured and optimised large-scale Google & Meta accounts; enforced CAC/CPB guardrails and clean tracking (naming/UTMs/QA); set a weekly test cadence across offers/creatives/landing stories; layered influencer marketing & OOH support when it moved the needle.
Outcome (highlights):
- Drove ₹2.5Cr/mo and ₹1.15Cr/mo campaigns
- Scaled bookings to 5x
- Reduced Cost Per Booking from ₹16k → ₹2.3k in 6 months
Car Service Startup
Leading Pet Food Brand
Brief: Improve paid traffic efficiency & CTR.
What I did: Unified web analytics + platform + third-party measurement to surface insights; designed controlled A/B tests with clear hypotheses; automated daily dashboards so reporting went to zero effort and decisions got faster.
Outcome (highlights):
- +59% paid traffic QoQ
- +38.7% overall CTR via testing
- Fully Automated Dashboard for daily insights and optimisation
From D2C to marketplaces - teams who are product-obsessed
How I Work
Research
Founder interview, product walk-through, analytics/stack audit, competitive snooping (the legal kind), and review-mining. Goal: surface real constraints and your unfair advantages.
Diagnose
If we can’t measure it, we fix that first.
Marketing Design
Offers, creative angles, audiences, channel mix—tuned to your brand’s quirks, market mood, and goals.
90-day plan crafted.
Build
Ship small, measure fast. Weekly sprints with sharp hypotheses and success criteria. Automate the boring bits.
Scale
What works graduates to evergreen; what doesn’t gets retired. Compounding gains > one-week fireworks.
Are we a match?
I only partner with founders who share my passion and care. If you’re looking for a genuine partner and are willing to put in the effort, we’ll deliver exceptional work.
You are passionate about your product and customers
You want a partner, not a vendor
Can commit to 90-day sprints
(ship → measure → iterate)
You are open to testing offers, creative angles etc
You want “overnight” results or quick hacks
You want the cheapest, most templated option
You don't believe in research & want standard fixes
Don't trust the team you've hired
About
Hi, I’m Ashi. B.Tech → Merkle Sokrati → GroupM → OLX Autos → Senior Growth at Trumigo → Founder. I started my own shop to give brands what big teams often can’t: personal attention, obsessive detail, and work that actually fits.
Be precise. Be human. Be accountable.
Ready for a plan that fits?
Get in touch!